Let’s be honest: “Survival” and “prepping” are big business these days. We live in a dangerous world, and more people than ever are aware of that fact. Given the dangers, many citizens, including people who have never before even heard of the “survivalist” movement that has been around since at least the seventies and eighties (maybe longer, depending on how you gauge the start of the movement), are doing what they can to prepare for both the emergencies that we can predict and the societal collapses that we often can’t. It’s no wonder that given this very ripe commercial environment, people and companies are coming out of the woodwork trying to serve that perceived need. In some cases, you have people trying to serve the “prepper” and “survival” market who have absolutely no idea what they are doing. The closest they get to preparing is having an extra charger for their cell phones.
Survival can be a complicated business. If you’re just starting out, it can seem awfully overwhelming. We understand this. We get it; we really do. Nobody starts from nothing, and nobody just wakes up one day with a fully equipped survival retreat. Preparation is a long-term and iterative process in which you slowly build up things that will help you. You start small, getting just the essentials, knowing that everything you stockpile is one less thing you will end up wanting when an emergency occurs. We can’t think of anything worse than experiencing an emergency and having your family members look to you for support and guidance, wondering why you can’t help them. Everything we sell is designed to help you avoid the horror that is this kind of scenario. We want you to know, when it all comes down, that you can help your family. We want you to rest assured that you can protect them and provide for them. This is the essence of being prepared. It is knowing that you have done everything you can do before the fact. It is addressing what can go wrong before it actually does.
Our guarantee to you is that we are never going to treat you like one of these fly-by-night survival-fad outfits might. Survival is, to us, a way of life. That is why we put this site together: To serve the needs of people who need gear and equipment that can help them and their families survive. Survival is not a game to us. It is not a fad or a trend. It is not a reality television show. To us, survival is life and death, and we approach everything we sell, and everything we market to you, in that way. We want you to be well served by the equipment we sell to you. We want you to be happy with your customer experience. But most of all, we want you to survive! That is the whole point of our business, and if we can’t help you do that, then we should be trying to do it at all.